“What is your goal ROAS versus goal ROI?”.“Which metrics are you looking to increase?”.“What kind of goals are you focused on?”.Questions like the ones below become very important when you’re considering in-house PPC management or outsourcing to an agency dedicated to digital marketing. Heck, I’m getting stressed out just thinking about it.īut there is a well-known in-house versus agency debate when it comes to the ROI and efficacy of digital marketing investments. It takes a truly brilliant mind to juggle not only the client relationship side of a PPC manager’s job while also understanding the best way to strategically target their ideal prospect, where they are in the funnel, and how best to manage the budget. Now – to be clear – nobody is knocking in-house PPC analysts. Then we can get to the good, meaty stuff: Google Ads PPC stats. We’ll cover their pros, their cons, and their different value points. ![]() First, I’ll set the scene with a brief background on the debate between in-house and agency PPC work.
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